Why Website Design is Crucial for a Business?

Maintaining an online presence is not a matter of choice for businesses any longer. It has become a necessity. The internet is the first-place people look at first for their needs. So, this makes it all the more important to have a website that conveys what your business is all about. When a visitor comes knocking on your site, the first few seconds after the page loads, are very crucial. It should make them exclaim “WoW” and not “ugh”.

business website design

What should you do to get the WoW?

It can become a challenging job.  You might have come across several B2B web designs that are trending. But is it the solution you need?  Will the trends work for you?  The fact is, opinions differ. It is not necessary that what you like will also be liked by your partner. The same theory applies here. Some visitors may love your design while it could repel someone else.

Focus on the consumers

The website must be customer-oriented. Don’t get obsessed with your ideas. There is no guarantee the ideas will be appreciated by the visitors. You could lose potential clients as well as money.  However, there are many tools like google.com/analytics and Tag Manager that can help learn about the interests of your target audience. Based on that, you could improve your site and enhance their experience.

Growth-oriented

The design you choose should match the very purpose of your business.  In addition to looking attractive, make sure the site will give the visitors the experience they want and simultaneously further business growth.

top web design company

Take decisions fast

Do not take long to finalize your website. It will grow obsolete by the time it is ready considering the pace at which technology is changing. Keep updating your site to match the latest trends and engage the customer interest by keeping a professional web designer or a top website designing company that suit with your budget.

Adaptable to change

Be flexible in your approach. There should always be a plan B available. In case, you find the plan A is not yielding the expected results, immediately shift to plan B. This means, you should not push a service that doesn’t sell. Come up with an alternate product.  Understand the urgency. You have a maximum of 10 seconds to explain the objective of the site and how it could be of use to them.  The goal should be to see some positive changes within the first 100 days.

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Factors Beyond Website Design that Cause Consumer Mistrust

One important criterion for a website to be successful is its ability to retain visitors and convert them to customers. A visitor will stay only if they have the confidence in the site and find it secure. It is necessary to analyze what causes a person to trust or mistrust a website.

trusted websites

Website design has always been made the scapegoat for poor traffic to a site. Layout poorly designed, repelling colors, not easily navigable or a dull frontpage are a few reasons often cited. No doubt, the look and feel of a website is important but that is not the only factor. It goes much beyond that. Anyway selecting a best web development company to build the website is very important.

The website standards are changing constantly and consumer expectations are increasing. Consumers want quality and not merely looks. They have wider options. They will go to another site if you cannot provide their requirements.

Apply the four strategies mentioned below to enhance your reputation and build a healthy, trustworthy relationship.

 web design guidelines

Quality and identity

The most important step to gain the trust of the consumer is to build your identity. Do not blindly follow the industry patterns. You must retain some exclusiveness in your site look and design without straying away too far. It must reflect your brand image.

Transparency

When you are open and educative in your content. Do not hide anything. Allow the consumer to gather as much information as they can from the site. This will go a long way and help gain the trust of visitors. They will find you honest and genuine.

Relevancy:

Do not overload the website with unnecessary content. Keep the information up-to-date and maintain a blog. You could post useful information that is in line with your brand for the customers to understand why they should choose you.

Stay connected:

Take complete advantage of the various digital platforms. Promote your website on Google.com, Yahoo and other business pages as well as the search engines.

WordPress CMS Powers 30% of Websites

30% from among the top 10 million websites are run on WordPress. This indeed is not so surprising considering the amazing features the software is built on. Automattic, a US-based web development company created the WordPress.com.

wordpress cms for business

This report is based on the recent survey conducted by W3Techs, a division of the Austrian consulting firm Q- Success.  W3Techs does a scanning of the top 10,000.000 websites as defined by Alexa rankings. It then takes a three-month average and has made its announcement that nearly 1/3rd out of the sites are powered by the popular content management system(CMS).

This marks a significant 5% increase from the previous survey in 2015 where it controlled 25% of all sites across the web. WordPress.com has been dominating from the time of its inception. The figure of 30% is gathered from all the sites on the web, and it is worth noting, there are many sites that do not use any CMS. This means there is a scope for improving the figure as more sites start using CMSs.

If you consider the actual market share, WP controls 60% which again is a remarkable growth from the 2015 share of 58%.  WordPress is way ahead of other systems such as Drupal, Joomla, Shopify, Magento and many similar.  Joomla is the closest. It retains its second position with an improvement in market share from 2.8% to 3.1%.

wordpress development agency

The news comes as a big boost and encouragement for the community of WP developers who work enthusiastically to develop themes and plugins making it convenient for the web designers and web development companies like wpcodeup.com offering WordPress packages.

WordPress was first initiated as a blogging platform in 2003 and later was split in- to two versions. The first version is non-hosted free open-source software that anybody can download to use while the other version is the hosted option available at wordpress that comes with a few additional features and dedicated support.

Is Freelancing the Future of Business Employment?

The number of freelance web designers is growing in a big way and people are more inclined to becoming independent workers rather than stick to the traditional 9 to 5 culture. Freelancers are available everywhere today. Their charges vary from one region to another.

Freelance

Freelancers choose the profession since they like to be independent, deal with the clients directly, take their decisions, and aim for permanent clients who will come back to them for all their future projects. They are more inclined towards the market trends and refresh their skills.  We can find several good freelancers on upwork.com

There is a big difference today in the approach. People today are going beyond the earlier practice of seeking professionals from the developing regions. They search for professionals from the developed nations even if it requires them to put in more money and effort. The concept of hiring a full-fledged agency with local talent is not the right way if you wish to stay ahead of your competition.

A professional, running a web design agency, is willing to utilize services of a freelance website developer or a logo designer from any part of the globe to make sure they provide quality service to the client. This is necessary since you cannot afford to lose a client just because there is no talented developer or coder available in your local area.

The freelancer may have started on their own and continue to work with their regular clients on a freelance basis on their projects to have a constant flow of money that can be used to hire like-minded professionals even at a higher rate than what they normally do.

Freelancing
freelance word in letterpress type

Sometimes, as a self-employed website designer like freelancewebdesigner.biz, you may require the services of an expert programmer from a place where the costs are high. You could negotiate with them explaining the need for lower prices since in the region you come the market rates are lower.  They will listen to your request and will come down in their price, without coming down on quality.

Digitalization has reduced the gap and facilitates even a low developed nation to search for services in the much higher global markets.