One important criterion for a website to be successful is its ability to retain visitors and convert them to customers. A visitor will stay only if they have the confidence in the site and find it secure. It is necessary to analyze what causes a person to trust or mistrust a website.
Website design has always been made the scapegoat for poor traffic to a site. Layout poorly designed, repelling colors, not easily navigable or a dull frontpage are a few reasons often cited. No doubt, the look and feel of a website is important but that is not the only factor. It goes much beyond that. Anyway selecting a best web development company to build the website is very important.
The website standards are changing constantly and consumer expectations are increasing. Consumers want quality and not merely looks. They have wider options. They will go to another site if you cannot provide their requirements.
Apply the four strategies mentioned below to enhance your reputation and build a healthy, trustworthy relationship.
Quality and identity
The most important step to gain the trust of the consumer is to build your identity. Do not blindly follow the industry patterns. You must retain some exclusiveness in your site look and design without straying away too far. It must reflect your brand image.
When you are open and educative in your content. Do not hide anything. Allow the consumer to gather as much information as they can from the site. This will go a long way and help gain the trust of visitors. They will find you honest and genuine.
Do not overload the website with unnecessary content. Keep the information up-to-date and maintain a blog. You could post useful information that is in line with your brand for the customers to understand why they should choose you.
Take complete advantage of the various digital platforms. Promote your website on Google.com, Yahoo and other business pages as well as the search engines.